Although my company works nationwide, with clients in locations that can be notoriously hard sells (think Iowa, Nebraska and a “quaint little town in western New York state") we have run into the “Grand Rapids… really?” response when talking with candidates about our local clients.
Our local clients are major multi-billion dollar companies and industry leaders with great reputations, but that often can't overcome the "but it's in a flyover state" roadblock.
This "ugh" response to the location is really difficult for me to understand, because... well I like it here!
So, it was nice to hear the positive impression Grand Rapids left on a visitor from the coast. Her comments include:
But I had to laugh when I read: “There you can buy a five-bedroom house in the historic district for $400,000. Yup, $400,000”…A place that truly seems to represent good old-fashioned American values
The streets of Grand Rapids are as gleaming as the refurbished buildings throughout the downtown
Midwestern friendliness and helpfulness were everywhere
Downtown Grand Rapids, a city of about 200,000, is a laboratory of urban renewal.
I found myself thinking, do you really think $400k is a great deal? Our neighbor’s house (4000+ sq ft, 4 bedrooms, and an in-ground pool, all on a beautiful 1 acre wooded lot) is less than $300,000! Granted it isn't "downtown" but there is hardly such a thing as a "difficult commute" in Grand Rapids!
Is the Midwestern cost of living is the best kept secret in America?
Think about these numbers:
- Compared to Boston, the Grand Rapids cost of living is 34% lower.
- Compared to San Francisco, the Grand Rapids cost of living is 53.5% lower
- Compared to New York City, the Grand Rapids cost of living is 56% lower
Salary.com will tell you that, yes, employees make a bit less in Grand Rapids… but not that much less. For example, if you’re making $100,000 in Boston, and you moved here, you would need $71,000 to maintain your currently lifestyle, and would be likely make at least $90,000 or so - and besides, it's not likely that you'll be asked to take a drastic pay cut when you move here!
Don’t get me wrong, Grand Rapids has its fair share of problem neighborhoods and not-so-great areas, but for a city of 200,000 it’s a pretty nice place.
I promise to never call it "Bland Rapids" again.